UX CASE STUDIES
The work
UX Leadership
UX LEADERSHIP - 1
Digital transformation - Building an internal product team at Longo's
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Team Structure
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Product Process
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UX Playbook
UX LEADERSHIP - 2
Unified Commerce (UC) - UX strategy & implementation
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Overview
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UX Strategy
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Implementation
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Results
UX LEADERSHIP - 3
Forging a 3-year strategic alliance with Humber Polytechnic
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The Partnership
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2017/2018 Student work
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2018/2019 Student work
UX LEADERSHIP - 4
Zero-waste grocery delivery: Using design thinking methodology to innovate
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Overview
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Physical product - Design sprint
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Market plan & outcome
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Digital product - Design sprint
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Design
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Market plan & outcome
UX LEADERSHIP - 5
Improving data transparency – Introduction to 'Data Tuesday'
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Overview
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Actions
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Results
UX Research
UX RESEARCH - 1
Championing user-centered design thinking to improve
omni-channel service design
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UX Research Plan - Kickoff
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Fieldwork 'In-store' ethnography
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Marketing curiosity challenge
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Department workshop pre-read
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Service Journey Map
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Workshop facilitation
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Workshop summary by department
UX RESEARCH - 2
Data-driven decision-making leads to increased cart size
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Overview
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Research
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Outcomes
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Results
UX Strategy
UX STRATEGY - 1
UX strategy for transitioning Longo's e-commerce Delivery & Pickup Guests to Voilà
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Overview
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Challenge
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UX Strategy for pre-transition, transition & post-transition
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Site Architecture before & after
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Consent to transfer Guest data
UX STRATEGY - 2
Transforming pre-order catering for pickup with data-driven decision-making
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Challenge
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Actions - Shopify MVP
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Role/Results
UX STRATEGY - 3
Advertising promotional banners
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Strategy Overview
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Home page component anatomy
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Promotional banner design
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Advertising specifications guide
UX STRATEGY - 4
Humbertown Jewellers - Modernizing a brand experience
to attract a younger generation
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Challenge
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Actions
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Role/Results
